"Three inches" is a number. A sticker the width of a credit card is a thing you can picture. This is the guide we wish every sticker site had: the common sizes, drawn to scale, next to stuff that's already on your desk.
The rule of thumb (literally)
Hold your thumb up. From the tip to the first knuckle is about an inch. Two of those is a bag seal. Three is a laptop sticker. Four is a box. Five is something you can read from across a table. That's the whole scale, and it's already on your hand.
2 inches — seals, jars, cups, freebies
Small enough to close a bag or a box without covering anything, big enough to show a logo. The size that goes in every order as a freebie, on the lid of a candle, on a coffee cup sleeve. Fine detail gets tight here, so keep the art bold.
3 inches — laptops, bottles, the default
If you're not sure, it's this one. It's the classic laptop sticker, it wraps a water bottle without fighting the curve, it reads as a sticker rather than a label, and it's the size most of our die-cut orders are. Chat-emote stickers for streamers live here too.
4 inches — boxes, notebooks, hand-outs
Now the sticker has presence. A four-inch seal across a box flap looks deliberate; a four-inch die-cut on a notebook cover is the notebook's personality. Good for artwork with a few more details and for anything people will hold at arm's length.
5 inches — gear, cases, the one you spot across the room
Skateboards, hard cases, toolboxes, the back of a monitor. Five inches is readable from a few feet away and still fits in a palm. It's also where our current range tops out — and the design tool will tell you the moment that changes.
Sheets and cards measure differently
Sticker sheets are sized by the page — roughly a half sheet of paper — and the stickers on them can be any size that fits. Kiss-cut stickers are sized by the backing card, so a "3 × 4" is the card, and the art sits inside it. If the sticker's job is to arrive in an envelope, that's the number to think about.
Contour cuts: the size is the box, not the blob
When we contour-cut to your artwork, the size you pick is the longest edge of the finished sticker. A long, thin logo at "3 inches" is three inches wide and however tall it naturally is. Every product page draws your actual sizes to scale next to a card, a phone and a hand — the size guide is right under the product, so you never have to imagine it.
Cheat sheet
- Bag & box seals: 2″ round, or 3″ for a big box.
- Laptop, bottle, phone case: 3″.
- Freebie in every order: 2″–3″ — small enough to be fun, not a chore.
- Notebook, hand-out at an event: 3″–4″.
- Gear, cases, signage-ish: 5″.
- A set of things: a sheet, sized by the page.
Still guessing? Order a short run at one size and a short run at the next. They'll be at your door in days, and the leftover six make good freebies.
See sizes on the product page
